The music industry is changing every day, and despite people questioning, if record labels are dying, the fact remains that signing with reputable labels like Aftermath Entertainment, is still a goal and dream for many!
You’ve built up a buzz, you’re getting insane views on your music videos, and now you want to get your music out there even more.
You’ve got your eye on Aftermath Entertainment Recording, a Universal Music Group imprint responsible for the release of some Hip-Hop, Rap artists you may know of, such as: 50 Cent, Eminem, Xzibit to name a few.
And, still highly relevant today, Aftermath Entertainment is home to current artists including Dr. Dre, Kendrick Lamar, and, Anderson .Paak So how do you do it? How do you reach such a company? Let’s explore the two main methods of how to send a demo to Aftermath Entertainment and a couple of rules that you need to follow...
Aftermath Entertainment Info Card
Aftermath Entertainment is an American record label founded by Dr. Dre, whose acts include Eminem, Kendrick Lamar, Silk Sonic and 50 Cent. Dr. Dre launched Aftermath Entertainment through Interscope Records on March 22, 1996, and released Dr. Dre Presents: The Aftermath towards the end of the year featuring artists who were amongst the label’s first signees. Eminem signed with Dr. Dre’s Aftermath imprint in 1998.
The following year, Eminem’s major-label debut album, The Slim Shady LP, was released and went on to be certified quadruple platinum. New York City rapper 50 Cent signed to Aftermath by Dr. Dre in 2002, and released his major-label debut album Get Rich or Die Tryin’ on February 6, 2003. The Game and Stat Quo were also signed to the label in 2003, but were later released from the label. Dr. Dre produced the remix of Kanye West’s song Use This Gospel, which was co-produced by DJ Khaled, Eminem and West.
Year Founded: 1996
Founder: Dr. Dre
Primary Genre(s): Hip-Hop, Rap
Parent Label: Universal Music Group
50 Cent, Eminem, Xzibit, Dr. Dre, Kendrick Lamar, Anderson .Paak, Eminem, Silk Sonic
The Two Main Ways to Send Aftermath Entertainment a Demo
There are generally two main methods to getting your demo into the ears of the Aftermath Entertainment team, as well as any of the other Universal Music Group labels. These methods differentiate between how involved in the wider music industry you are and who you’re already connected with.
The most typical and arguably easiest way to get your demo into the hands of the Aftermath Entertainment A&R team would be to have it handed off to them.
The reason that this is one of the easiest ways to get your demo to this label is that Universal Music Group, and all of its record labels, refuse to take or listen to any unsolicited media.
They do this because of the sheer amount of music that they receive. If you send it through the proper channels, though, the odds of them checking it out are much higher.
If you’re an independent or otherwise unsigned musician, you do have other options. Universal Music has a platform called Spinnup that provides services like digital distribution and access to a whole network of talent scouts who have relationships with a variety of labels in the group, including Aftermath Entertainment. (Universal Music Group)
Spinnup is a great platform as it has been designed to do just this, discover artists! Sadly, Spinnup has announced the switch to invite-only. This changes this submission option in the same way that AWAL changed when Sony acquired it in a $430M deal in March 2022.
AWAL now filters out around 90% of submitted tracks! So why am I telling you this?
Well, Spinnup is not completely off the table, UMG is just shifting to a more curated artist discovery and distribution platform.
As a result of this, most indie artists who had been using Spinnup have been asked to take down their releases. It is worth following along with the publications to keep up with what they are doing on the platform.
There are a few other kinds of platforms that you can find that provide similar services and help you in an attempt to get involved with Aftermath Entertainment.
What to Know BEFORE Submitting a Demo To Aftermath Entertainment: Demo Submission Rulebook!
Once you figure out how you plan to get your demo to the Aftermath Entertainment A&R department, you’ll want to make sure you do these key things to increase your chances of getting in the doors:
Of course, the last thing you want to do is make sure that you’re not sending unsolicited material or anything that infringes on copyright. From there, if you do what is asked of you while sending out a demo, you should really be good to go.
At the end of the day, record labels like Aftermath Entertainment receive hundreds of demos. It takes a lot of both skill and luck to get chosen to sign with them. That doesn’t mean you should ever give up on sending out your demos. It just takes time and determination to find a record label that fits best with you.
If you are not using the Spinnup service, it might be worth contacting Aftermath Entertainment directly to check if they have an additional process or contact you can deal with directly.