Are you a musician looking for easy ways for your songs to go viral? YouTube is the world’s largest video-sharing website with over 2 billion users worldwide. Luckily for you, all these users are looking for entertainment, and your music is a solution for their needs.
But, before you start uploading your music, we will show you how to promote music on youtube in 2023. While the platform is easy to use, you can use some creative tips to make your songs viral. So, let us see how Youtube can grow your music career.
Is You Tube a Good Way to Promote Your Music?
The short answer is yes! Youtube has over 2 billion registered users who watch millions of videos daily. In addition to the 2 billion people, Youtube also allows people to watch without registering their accounts, so there is no telling how many billions of views you can get for your music.
In addition to the high exposure, Youtube often pays per view, and when many people love your song, there are chances they will return to listen to that song many times.
The trick to succeeding on Youtube is by first creating good music, from lyrics to the video. After that, all that is left is promoting the music through free and paid methods.
How Do YouTube Songs Go Viral?
Did you know, Youtube is the second-largest search engine online after Google, its parent company? This is because this platform provides visual answers to people's questions. Thus, it is easy for certain topics to trend on Youtube, including the best genres of music. So, while producing good music is the most important factor, using Youtube SEO is the next trick that makes a video viral.
With the best practices, your song will go viral when more people listen to it and share it with friends. When you have a song, you need to make it shareable through a Youtube link, while these other tips will help your song go viral;
- You have to have an engaging video. A good rule of thumb is to combine good content with visuals and sound effects.
- You need a catchy and inspiring title. Titles should be short, catchy, and get straight to the point without giving too much away about the video itself.
- Make sure that the video is original. You want to avoid having obvious similarities with other songs or videos on YouTube, so ensure you don’t use someone else’s work as a template for your video.
A unique video sets the stage for people to learn from you, even helping start dance challenges that increase chances of going viral.
- Get creative with tags and descriptions! Tags should give viewers a sense of what they will see in the video, while descriptions tell people why they should watch it!
- Interact with fans who leave comments below your videos to drive engagement. This is also a great way to make people feel like they’re part of your musical journey.
How to Promote Your Music on Youtube: 9 Tips for 2022
When it comes to music, Youtube is where every musician on earth uploads their music, meaning you’re going up against the best. As such, it can be pretty hard to get noticed on YouTube, and this is especially true for newer artists.
Luckily, there are a few ways you can build your audience and get more views for your videos. Here are some methods that have proven successful for many other YouTubers:
1. Create a YouTube Channel
When promoting your music on YouTube, the first step is to create and verify your official channel. An official channel allows you to upload music videos and grow your fanbase. Use your stage name for the channel and ensure it is the same name across all online profiles.
Verifying your channel will help you promote tours and merchandise, give you better SEO insights, and allow you access to engagement data. Please note you will need to have posted at least three videos before contacting Youtube Support for verification.
2. Organise Your Content
As a Google-based platform, Youtube relies on bots to crawl and rank your content. As such, organizing your videos into different categories like official music videos, live performances, audio songs, etc., will help.
3. Promote Your Videos on Social Media.
Promoting your videos on social media is an effective way to spread awareness about your work and increase YouTube views. You can share links to your latest uploads or promote them on other platforms like Instagram or Facebook.
You can also reach out to influencers with a large following on YouTube by asking them to share the link or promote the video directly through their channels with a shoutout or embedded video.
4. Monitor You Tube Statistics and Analytics Tools
It helps if you keep track of how many views each of your videos has to measure success in terms of traffic and conversions over time.
From the Youtube Studio feature, you can find the necessary statistics to determine what content is gaining attention among viewers and what kind of promotion would work best for each video.
5. Collaborate with other artists
Collaborating with other artists can increase the views of both parties’ videos. Since collaborations are often free or low cost, this is definitely worth considering if you want more attention for yourself or for your music.
6. Use Hashtags Appropriate for The Type of Music You Create, Genre, Etc.
Use hashtags appropriate for the type of music you create when writing your video descriptions. As part of Youtube SEO, you will need a good keyword research tool to determine trending keywords(hashtags) that will help people find your videos easily when they search on YouTube or Google.
For example, if you make hip hop music, use #hiphop when hashtagging your videos so people searching “hip-hop” will find your videos.
7. Run ads
If you’re looking for a more hands-off approach, run ads on YouTube that target your ideal audience and keywords they would use when looking for music on Youtube. This method helps generate more viewership easily without needing any effort.
You can run youtube ads from your Google Ads account to set your budget and target a certain audience.
8. Place Clips on Popular Youtube Channels
You might benefit more when a popular channel posts your music when promoting your new music. For example, channels that post lyrics or animated videos can help your get more visibility.
Luckily, you can contact the channel owners through email from their About Page.
9. Use CTAs
You can use CTAs in your videos or video description to direct users to do something. For example, if posting an official video, you can have a call-to-action asking viewers to subscribe to your channel as a pop-up in the video or the description.
In addition, you can also leave more CTA links in the description to guide users to your other social media profiles or website.
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