How to Promote Music on LinkedIn (Tips that work in 2024)

These days, if you want to make it in the mmusic industry, you need to be creative with your social media marketing approach.

LinnkedIn is not the “music platform” people go to, and I get that! But, if you consider your music persona to be a brand, youu should most definiately have a LinkedIn page.

Of cours, you still want to have profiles on platforms such as:

But let me share with you how and why LinkedIn can help give you an edge in your music social media marketing plan.

How to Promote Music on LinkedIn (Tips that work in 2024)

Why Is LinkedIn A Good Way to Promote Your Music?


LinkedIn is a pro networking hub! Again, it is definitely not the go to for music promotion by any stretch, but it offers artists a unique toolkit for music and brand promotion.

Some key reasons LinkedIn for musicians is a shout:

  1. Laser-Sharp Targeting: Over 740 million users worldwide! LinkedIn's got a crowd of professionals from all walks.

    This, of course, means a chance to connect with others who can give your career a boost and access to alternative opportunities in your field.

    You can zero in on your ideal audience, be it industry hotshots, music buffs, event planners, or potential collab partners.
  2. Pro-Level Branding: If done right, your LinkedIn profile can help you flaunt your skills, music journey, and achievements.

    Of course, you need to have accumulated actual achievments, but if you have, it. isyour portfolio for music industry street cred!
  3. Networking Goldmine: LinkedIn is all about rubbing digital elbows. Musicians can hobnob with the bigwigs – record label honchos, talent scouts, producers, promoters, and fellow artists. A robust LinkedIn network can swing open doors for sweet collaborations, gig opportunities, and a spotlight on fresh fans. Jumping into groups and chats can make you a fixture in the music scene, boosting your industry visibility.
  4. Insider Intel: LinkedIn's got the lowdown on the music biz. You can follow the movers and shakers, join the music tribes, and dive into juicy content. It's your backstage pass to the latest trends, news, and chances in the music world. By pitching in your thoughts and insights, you can carve a niche and get recognized in the music crowd.
  5. Gig Hunting: LinkedIn isn't just for self-promo; it's a job board for musicians, too. Plenty of companies and groups scout for talent here – live performers, studio wizards, educators, you name it. Stay active on LinkedIn, flaunt your skills, and your dream gig might just slide into your DMs.

Best Way To Promote Music on LinkedIn

Here are seven tips that will help you create a professional musician profile on LinkedIn to help sell your music.

Sign up And Create a Professional Bio

You can sign up to LinkedIn with your email address, create a password, and complete other sections of your profile like official names, country, location, profession, and others later. 

Once you set up a personal account, you can create a separate musician page or a band page if you have  a band.

With a dedicated page, you can invite your connections to follow the page and display the official phone numbers you use to plan tours and performances. 

If you want to use the personal profile to promote music on LinkedIn, you can also try the free LinkedIn Premium trial that gives you more connection and marketing features. 

After creating your account or page, here is how you create a good bio:

  1. First, add a clear and carefully-cropped profile picture and a background photo. 
  2. Then, add a professional headline that markets your music.  For example, you can say something like, “Singer-songwriter and musician” or “Indie artist seeking new opportunities”  You can also mention what genre of music you play and what type of instruments you play. 
  3. Edit your LinkedIn URL. You might want to remove unnecessary characters and numbers so users can easily find you. 
  4. While other professionals will add resumes to their profiles, you will need to create a project. You can display your music album, tours, official videos, and more with a project. But, ensure you properly describe your project and leave a link your connections can follow. Also, invite your connections to have a look.

Start Connecting

start connecting

When your profile is set up, you need to connect with the right people. As a musician, you will need to first connect with other people in the music industry. If you can, research and find industry influencers so you can take advantage of their connections and content.

Use the Right Hashtags

use the right hashtags

As you connect with other professionals and get ideas on what’s trending in the industry, you will need to start posting for better engagement. When you post, take advantage of music-related hashtags so more professionals interested in the topics can find you. 

It’d be best to use hashtags specific to your genre or niche. For example, if you're a reggae artist, you would use #reggaemusic and other related keywords. 

Join Music Industry Groups

If you are trying to promote yourself as a musician, there is no better place to be than with a group of musicians. A music group helps you connect with fellow musicians or professionals with a key interest in the industry.

In addition, you can ask questions or help answer other musicians’ questions in each group, which will help grow your profile’s engagement and skill endorsements.

Use Analytics to Track Engagement

use analytics

Looking to get more engagement so you can promote your music on LinkedIn? You can use analytics to track your engagement with your audience and see what content gets the most views, reads, or clicks. From there, you can improve your posts and comments to get better responses and success.

Maintain Relationships

When you promote yourself on LinkedIn, you’ll need to maintain professional and personal relationships with your audience.

This means posting frequently and responding to people who ask questions and thanking people who comment on your posts. It will help create more engagement with your audience and make them feel like they're part of the community.

Share Your Music to Gain Followers

LinkedIn allows you to use sharable links in your new posts. As such, you can share a link to your song from YouTube, website, or streaming platform. But, the link needs to be accompanied by a creative post that also uses hashtags so most people can find it. 

If your post is captivating and music good, it will be easy for people to share the post and link on their profile, thus giving you more exposure.

Are All Of Your Accounts Linked Together?

While promoting your music on LinkedIn, do not forget to connect all of your social media accounts. Be sure that your LinkedIn community can easily navigate to your Instagram, Facebook, TikTok, and Twitter accounts from your LinkedIn profile.

In addition, use the same name across all social media platforms to also target users who want to find you through search engines like Google and Bing. 

Linked In Growth Hacks For Musicians

I also wanted to share some lesser-known growth hacks that can help skyrocket your music career.

Build a Robust Profile

Your LinkedIn profile is akin to an interactive resume. You'd want to make it as robust and comprehensive as possible. Start with a professional profile picture that reflects your persona as a musician.

Your headline shouldn't simply say ‘Musician'. Instead, capitalize on those 120 characters to give more insight into your specialty – Are you an ‘Accomplished Jazz Saxophonist'? A ‘Versatile Indie Pop Singer & Songwriter'? A ‘Creative Music Producer Specializing in Electronic Beats'?

Use Rich Media

LinkedIn allows you to add rich media (audio, video) right in the summary section of your profile or under individual jobs/experiences. Utilize this feature!

Share clips of performances, link to songs on Soundcloud or videos on YouTube.

Seek Recommendations
Recommendations lend credibility to your profile. Don't shy away from asking collaborators, bandmates or anyone who appreciates your work to leave recommendations on LinkedIn.

Join Relevant Groups

There are numerous music-related group

s on LinkedIn — genres-specific groups, groups for musicians looking for collaborations etc.. Participating in these active communities not only increases visibility but also helps build valuable relationships within the industry.

Publish Posts Consistently

One surefire way to keep yourself visible in others' feeds is through consistent posting— updates about gigs, sneak peeks of upcoming projects or even thought pieces about music trends & issues close to heart.

Connect with Industry Professionals Strategically

LinkedIn is packed with record label execs, festival organizers, booking agents etc.. Be strategic about connecting with these industry professionals—but don’t just bombard them with requests for help!

Engage intelligently by commenting thoughtfully on their posts. Finally remember – authenticity wins over auto-pilot any day!

Avoid generic mass connections requests and aim for genuine engagement instead.

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About Author

Arielle P

Arielle P

Songwriter | Music Producer | Engineer.

With a background in music production and a strong passion for education, Arielle is dedicated to helping emerging artists navigate the music industry. She has worked with a diverse range of artists, from indie rock bands to well-known hip-hop and grime artists. Arielle's unique approach to teaching focuses on empowering artists to take control of their brand, ensuring they retain creative ownership throughout their journey. In her free time, she enjoys experimenting with new sounds in her home studio and sharing her insights through music production tutorials and workshops.

📧 Email Arielle