How to Become an A&R In The Music Industry: Step By Step Guide

Working in A&R is exciting, but quite complicated due to unpredictable schedules, many shows, meetings, and events. Getting started in A&R may be also not that easy, however, with the right strategies, skills, and mindset you’ll be able to land your dream job in music.

Those who now work in A&R mostly get started in a different (usually marketing) role. Many also start through an internship at a label and then move on to become A&R representatives, scouting promising artists to sign. 

A&R professionals need to put in long hours and a lot of hard work to drive their careers and develop a powerful roster of artists that reflect their values.

How to Become an A&R In The Music Industry: Step By Step Guide

What The Role Of An A&R Entails

A&R (Artists and Repertoire) is a broad area in the music industry. The role can cover everything from talent scouting at various gigs to analyzing tons of data, managing the recording process, and assisting with the promotion and marketing of the music. 

So, when discussing how to become an A&R in the music industry, we need to consider the different roles and responsibilities. 

All in all, A&Rs are hardworking, passionate problem solvers and consultants. They support the artist from the start, as they are the main believers of the potential success. 

They have an inclination for what’s going to be big in the music and work towards discovering promising talents. In other words, they are constantly on the lookout for star qualities.

A&R Coordinator: What Does This Role Entail?

An A&R coordinator also referred to as a music talent scout, is responsible for finding new artists or producers to sign to the label. A&Rs bring the artists and oversee the production and recording of the new songs. 

Berklee explains that an A&R coordinator actively collaborates with others in the department, including A&R directors, managers, and administrators to contribute to the success of signing and marketing new artists. 

The coordinator follows all current music trends, is able to find talent before others, ensures newly signed artists produce a great product, and find ways to better promote and market each artist. 

A&R coordinators also serve as an important bridge between an artist and a label and ensure good communication between both parties. 

A&R Manager: What Does This Role Entail?

Berklee defines A&R managers as the party in charge of supervising A&R agents while they look for fresh talent, negotiating and signing deals with up-and-coming musicians, and managing the careers of those artists while they are signed to the record label or publishing house. 

This final step might entail planning and managing entire records, finding fresh material for an artist to record, introducing an artist to potential musical collaborators and producers, managing an artist's management, or working within the company to organize promotion and marketing efforts related to an artist's releases.

A&R managers focus their efforts on finding resources and support for artists within the record label or publisher as well as managing their careers in general. 

They spend a lot of their time with the following:

  • developing plans and strategies to advance the careers of the artists they work with
  • navigating office politics
  • building relationships with outside parties incl. managers, producers, music video directors, music journalists, music supervisors, and other people who might be able to help with collaboration, advice, or exposure. 

The most effective A&R managers may gain a lot of industry clout, collaborate closely with their organization's director of A&R, or even move through the ranks to become an executive at a record label.

How To Become An A&R Coordinator: A Step-By-Step Guide

If you want to start a career in A&R, follow these simple steps to get familiar with what it takes to become an A&R coordinator at a record label:

  1. Pursue Education
Pursue Education

If you want to work in A&R, consider getting a degree in communications, marketing, administration, or the music business. These programs will give you a variety of theoretical and practical skills to help you succeed in the music industry. 

A master's degree, for example, may not be required for most of the positions, but it may be a valuable asset that makes you stand out from other applicants.

  1. Engage In The Industry
Engage In The Industry

Being an active part of the community is recommended by many industry professionals since you may work as a scout even if you aren't signed to a label. Engaging in local venues and social media searches for unsigned musicians with big potential is the simplest way to get started. 

To get expertise in your specialized profession, consider getting an A&R internship at a record company. Some labels like Sony Music offer A&R Academy, where you can gain valuable skills and relevant knowledge to work in the industry. 

Attending concerts or other music-related events might help you network with other professionals in music.

Knowing other people who work in the music business is very helpful, as you can learn more about how to put your best foot forward and land a dream job in A&R.

  1. Do Your Research
Do Your Research

It's beneficial to learn about a label's background and corporate policies before you start working for them. You should pick the label based on their culture, the people who are working there, etc. 

A lot of information is available online and on social media like LinkedIn. Do extensive research to learn more about A&R and the peculiarities of working with artists. Also, learn more about the genres you want to work with to get a better understanding of the style and artists who succeed in this genre. 

  1. Write A Resume
Write A Resume

It's crucial to have a thorough and compelling CV when you start looking for a job at a label. To demonstrate to the hiring manager that you have the abilities and credentials required for the position, you could edit each application to best meet the relevant job description. 

Key Skills to Build a Successful Career in A&R

Patience, discernment, interpersonal skills, and convincing writing and spoken communication abilities are necessary for signing and developing new, outstanding artists. Talent scouts and recruiters have a certain set of abilities that make them qualified for the position. 

A&R coordinators may need specific talents for each label in order to succeed in their task, although a wide range of abilities might be useful for these individuals, including:

Ability To See An Artist's Potential

This is one of the most important skills in A&R – the ability to see the potential in an artist and believe in the success of his music. A&R coordinators should have an idea of which aspects make a good artist to then decide whether to sign a certain artist or not.

Interpersonal Skills

The A&R department frequently engages with musicians, producers, music publishers, and others as a result of their work. Each album is produced by a vast number of people, and those in A&R are in charge of coordinating the work of all the contributors. 

Interpersonal skills are advantageous in this position since they help the label grow its network and increase the chances of succeed for all newly signed artists.

Communication Skills

Communication Skills

Strong communication skills are necessary to establish partnerships with producers and musicians. Professionals also complete a record successfully and on time thanks to good communication. 

Strong communication abilities are necessary for A&R professionals to effectively communicate expectations or adjustments to everyone engaged in production.

Music Knowledge 

Music Knowledge 

An extensive understanding of music, including genres, instruments, and modern trends, is another essential trait for those working in A&R. These professionals can uncover artists that are distinctive in their genre or style thanks to their music expertise and sort of gut feeling. 

Tips for success as an A&R coordinator

Being a successful A&R coordinator involves several key aspects. Follow these tips to move forward in your career and focus on the right skills to work on: 

Specialize In A Certain Genre

Specialize In A Certain Genre

Specializing in one specific genre of music will improve your capacity for discovering new artists. It could be simpler to comprehend what characteristics an artist needs to be successful in that particular genre as you get more familiar with trends and common patterns. 

Additionally, specialization can result in expertise and a greater understanding of how to spot promising talent.

Network Consistently

Network Consistently

It's critical to maintain your network even after landing a position as an A&R coordinator. You could have additional helpers with the creation and promotion of artists as you expand your network. 

As you progress in your professional path, a broad professional network may open new career chances.

Research Your Competition

Knowing what other labels are doing to sign musicians that are comparable to those you are looking for is beneficial when working in a certain business. You will be better prepared to bargain with prospective new clients if you are familiar with the competitors and the advantages they provide to artists. Through this negotiating process, you may present the artist with many possibilities and set yourself and your record company apart from the competition.


To get started in A&R you don’t need to have a job at a label right away. You can create your own opportunity by reaching out to unsigned talent on your own and seeing how you can help them advance in their career. 

This can help you work on important skills for the future and will introduce you to the tasks and challenges of the job. A&R is very demanding and to succeed you need to work for it. The competition is huge, however, if you put in a lot of effort, you’ll be able to achieve your initial goals.

A&R managers have chaotic schedules that involve going to live music performances and events, hanging out with artists, working with the A&R division, and more. Be ready for demanding tasks, but at the end of the day, if that’s something you like, your hard work will definitely be rewarding in the long run. 

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About Author

Arielle P

Arielle P

Songwriter | Music Producer | Engineer.

With a background in music production and a strong passion for education, Arielle is dedicated to helping emerging artists navigate the music industry. She has worked with a diverse range of artists, from indie rock bands to well-known hip-hop and grime artists. Arielle's unique approach to teaching focuses on empowering artists to take control of their brand, ensuring they retain creative ownership throughout their journey. In her free time, she enjoys experimenting with new sounds in her home studio and sharing her insights through music production tutorials and workshops.

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